Interesting article by Sergio Nouvel, a Chilean-born designer. I do not agree with everything he says here but we, Web designers need to move on. Sounds easy…but it takes time.
“A designer’s job is to serve the customer; to connect the right user with the right content at the right time.” I heard Jeffrey Zeldman say this on a conference I watched online about a year ago. (http://techanic.net/2012/08/19/an_event_apart_boston_2012.html)
Anyhow, I thought it would be nice to share this:
By Sergio Nouvel
High-quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.
Web design is (finally!) dying of irrelevance. Web pages themselves are no longer the center of the Internet experience, which is why designers need to move on to the next challenges—products and ecosystems—if they want to stay relevant.
Web design has no future—a risky statement I know, but this article explains why it has no future and what we, as designers, can do about it. As a discipline, web design has already exhausted its possibilities, an emerging combination of tech and cultural trends highlight the need for a broader approach.
Let’s start with the symptoms of this imminent death…..