by UX Magazine
If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.
Style guides don’t magically turn people into good writers, but they do get everyone on the same page and help keep your company’s content consistent. And consistency is a must: if you have a lot of people communicating on behalf of your organization, it all needs to sound like it came from the same place.